Cable cutting. Is it that simple?

Posted May 22nd, 2018

It’s the same old story. Your cable bill goes up. You call your provider and threaten to take your business elsewhere. They offer to take off $10 a month and free HBO for a year. You stay. Your cable bill goes up. Repeat.

We’ve all been there.

So at what point do you say ‘enough is enough’? Cable cutting is sweeping the nation, due in large part to the convenience and simplicity of online streaming services. Netflix, the original streamer, has now been joined by other popular streaming services Hulu and Amazon Prime to give viewers endless options on what to binge next. But is it worth tossing that dusty cable box in the trash and saying goodbye to cable forever? It really comes down to what kind of viewer you are: a surfer or a binger?

Channel surfing, a phrase that your kids probably haven’t heard of, is still one of the most common ways viewers watch TV. There’s just something about sitting on your couch, picking up the remote, and flipping through the guide until you find a program of your liking. If this is you – you’re a surfer. And if you’re a surfer, you probably find it hard to give in and pull the plug on cable TV forever.

If the thought of endlessly flipping through a TV guide seems mundane and, well, old school, then you’re probably a binger. Bingers like selection, but don’t have the patience of watching a few episodes of Friends because it happened to be on at the time. Instead, they want to watch all 236 episodes in one weekend without interruption.

Whether you’re a surfer or a binger, you should look at what streaming services have to offer:


$7.99/month. Original programming. Largest selection of old and current television shows and movies.


$7.99/month. Original programming. Next-day viewing of television shows currently on the air. Live-viewing upgrade available.


$8.99/month or free with your Amazon Prime subscription. Original programming.

So that’s what you get. If you’re a binger, you’re thinking ‘All three? Twenty-five dollars?’ And you’re already on the phone with your provider to cancel your service.

If you’re a surfer, you’re thinking ‘Where’s the ten o’clock news? Or my baseball coverage? Or my soap operas?’ These glaring omissions are what keep most surfers from calling it quits on cable.

So is it as easy as cutting cable? Just ask yourself, ‘What kind of viewer am I?’ Your answer will likely make the decision for you.

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